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Collaborated with Minori's founder to establish a distinct visual identity for a beauty brand that positions itself as "Makeup for people who don't wear makeup". Across a 12-month period, I created photojournalistic work that documents how beauty products integrate into real moments—multi-generational, genuine, unretouched. The photography shifts away from traditional beauty imagery toward authentic lifestyle storytelling. My work with Minori was published on BeautyIndependent.com, on Minori's website, social channels, their Amazon product pages, and used in their digital advertising.